Airbnb "Night At The Louvre" Campaign
Targeting - Art enthusiasts, culture seekers, luxury travelers.
Core Theme of the Campaign -
Explored the intersection of art, history, and luxury travel.
About the
Campaign -
Offers a unique experience of spending a night at the Louvre Museum in Paris.
Formula applied by the Campaign to elicit customer action -
Provided an exclusive and memorable cultural experience.
Business Title
A Look at
the Campaign
1. Campaign Concept: The campaign's concept was to transform the Louvre Museum into a temporary Airbnb listing, allowing the winners to enjoy a private sleepover experience surrounded by priceless works of art and historical artifacts.
2. Partnership with the Louvre: Airbnb collaborated with the Louvre Museum to make this experience possible. It was a mutually beneficial partnership, as it generated global attention and promotion for both brands.
3. Contest: The campaign included a contest where individuals could enter for a chance to win the overnight stay. Entrants were asked to describe why they would be the ideal guest to spend a night at the Louvre.
4. Accommodations: The winners were provided with a specially designed bedroom set up in a glass pyramid structure located within the Louvre's main hall, next to the famous "Mona Lisa" painting.
5. Private Tour: In addition to the overnight stay, the winners were given a private tour of the museum by an art historian, allowing them to explore the Louvre's extensive collection without crowds.
6. Dining Experience: The winners also enjoyed a gourmet dinner in a private pop-up dining room within the museum.
7. Exclusive Experience: The campaign emphasized the exclusivity and once-in-a-lifetime nature of the experience, highlighting Airbnb's ability to offer unique and extraordinary accommodations.
8. Media Coverage: The "Night At The Louvre" campaign received extensive media coverage and generated significant buzz on social media platforms.
9. Brand Image: The campaign reinforced Airbnb's brand image as a platform that offers distinctive and memorable travel experiences.
10. Cultural Impact: The campaign underscored the idea of combining travel and cultural experiences, encouraging travelers to explore and engage with art and history in a new way.
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A. The comprehensive breakdown & precise elements that led to the campaign’s success
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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